What determines the quote?
Channels and markets; campaigns and assets; pages and integrations; available materials and access; the work required to answer your question. Share the context first, then review the proposal before approving paid work.
Formats and pricing
Choose the next step before committing to ongoing work.
A focused project, a launch or ongoing management. Each proposal defines the deliverables, timing, fee and completion criteria. Advertising spend and third-party tools are separate.
| Format | When to choose it | Main deliverable | How the stage ends |
|---|---|---|---|
| Focused project | You have a specific task | An agreed individual asset or setup | Verification and handover |
| Preparation and launch | A new offer or a relaunch | An agreed set of materials for launch | Launch and initial tests |
| Ongoing management | You need work after launch | Campaign changes, analysis and further tests | Reporting and agreement on next priorities |
01
Focused project
Resolve one defined task.
A review, creative pack, measurement setup or landing page. The proposal names the output and how it will be checked and handed over.
Discuss a focused projectScope of work
- One agreed task
- Clearly defined deliverables
- Handover and verification of the work
- Main deliverable
- An agreed individual asset or setup
- How we review the stage
- We check the completed asset or setup against the agreed deliverables and hand over the work.
- Format boundaries
- One agreed task. The specific deliverables and acceptance process are defined before work begins; additional tasks are agreed separately.
02
Preparation and launch
Prepare the pieces your launch actually needs.
Campaigns, creative, landing page and measurement are included only where the agreed task requires them. The stage ends with the agreed launch and initial tests.
Discuss my launchScope of work
- A launch plan and priorities
- Preparation of the agreed materials
- Checks, launch and initial tests
- Main deliverable
- An agreed set of materials for launch
- How we review the stage
- We check the agreed materials and setup before launch. The launch and initial tests then follow the agreed plan.
- Format boundaries
- The combination of campaigns, creative, landing page and measurement follows the task. Channels, materials and dependencies are defined in the proposal.
03
Ongoing management
Keep decisions moving after launch.
Agreed campaign work, analysis and tests, with reporting and priorities for the next period. Creative and website work are specified separately in the proposal.
Discuss ongoing managementScope of work
- An agreed management scope
- A testing plan and change monitoring
- Regular reporting and next priorities
- Main deliverable
- Campaign changes, analysis and further tests
- How we review the stage
- The report reviews completed changes, analysis and tests. We agree on priorities for the next period.
- Format boundaries
- An agreed management scope. The proposal defines the amount of creative and website work; the reporting period and available sources are agreed at the start.
My fee, advertising spend and third-party tools are separate.
A written scope.
Deliverables, timing, fee and responsibilities are defined before work starts. Additional work is agreed separately.
What is your advertising not telling you?
After you send the email, I will clarify the task and propose a scope. Sending an enquiry does not approve paid work.