Advertising in practice
Before you spend more on advertising.
Practical checks for lead quality, measurement and creative decisions.
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Lead quality
Your leads are increasing. Are the right enquiries increasing too?
Define qualification before comparing cost per lead.
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Measurement
Before increasing the budget, check what your conversion counts.
Separate clicks, submitted forms, orders and payments.
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Creative and testing
What is the next creative meant to prove?
Turn the brief into an audience, a message and a decision criterion.
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Educational articles. Images are concept illustrations.