The Target Forge style guide
A simple system for expressive content: dark surfaces, clear type and an orange accent.
Colour and contrast
Dark surfaces frame the content, light text creates hierarchy, and orange marks the primary action. Colour alone should not explain an element’s state.
Ground
Ember
Light
Typography
Onest is used for headings, body text and controls. Short headings introduce an explanation, and captions clarify illustrations.
Ads. Creative. Web.
Actions and readability
Primary buttons lead to the next step. Secondary buttons provide context. Links have a clear label, and keyboard focus remains visible.
Motion
The motion control in the header can pause animation. The device’s reduced-motion preference is also respected. Content and actions remain available without animation.