Work
- Advertising and enquiry-path review
- Findings prioritised by likely impact and effort
- A plan for the next changes and tests
Google Ads and Meta Ads audit
Know what to fix before your next advertising spend.
If spend is rising or results are unclear, start with a review of the question that matters. I assess the agreed parts of your campaigns, offer, landing page and measurement, then separate supported findings from ideas to test.
When this helps
You are deciding whether to change the campaigns, improve the page, repair measurement or increase the budget.
[ Concept illustration ]
Output
Written findings, a prioritised action plan and criteria for evaluating the next step. If the evidence cannot answer a question, the report states what is missing.
To get started
- The question the review should answer
- Agreed access to advertising data and the website
- Business context and details of previous changes
Scope and boundaries
This is a separately scoped review. The fee, timing and access are agreed before work begins. Implementation and ongoing management are not included unless explicitly stated in the proposal.
What is your advertising not telling you?
After you send the email, I will clarify the task and propose a scope. Sending an enquiry does not approve paid work.