UA Discuss your project

 Google Ads and Meta Ads for online stores and service businesses 

Your ads are running. What are they bringing to the business?

I help you understand which campaigns bring relevant enquiries and orders, what may be holding performance back, and what to change first. Advertising, creative, landing pages and measurement, with direct support from me, Oleh Kopach.

Discuss your projectSee how the review works

Share your website and what is unclear about your results. We will define the question and agree the scope before any paid work begins.

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I consider online stores and service businesses across countries. You can start in writing in Ukrainian or English.

More activity does not always mean a better result.

  • Your reports show conversions, but you cannot connect them to useful enquiries or orders.
  • You keep testing ads, but cannot explain what changed or what to test next.
  • You are considering a larger budget without a clear view of what deserves more spend.

These are starting points for a review. The cause needs to be checked against your campaigns, website and available business data.

Planning your first launch?

Discuss my launch

Work journey

A message and format built around audience demand.

Connect campaign decisions to enquiries and orders, with payment status kept separate.

What needs attention in your advertising?

Choose the situation closest to yours. You can describe anything else in the brief.

Google / Meta update the channel in your brief.

Prepare the offer, campaigns and measurement before the first spend.

Define the audience, destination and action the launch will be evaluated against.

What you receiveView scope
  • Search or Shopping campaign structure
  • Launch and hypothesis testing plan
  • Conversion map for measurement
Discuss my launch Explore the service

An advertising review: what to fix before your next spend.

Start with the question that matters to your business. I review the agreed parts of your advertising, landing page and measurement, then turn the findings into a written action plan.

Discuss an advertising review

Implementation and ongoing management are separate scopes. The review fee, timing, required access and deliverables are agreed before work begins.

 An example of completed work 

What the campaign comparison could not show

A useful report shows both what can be concluded and what still needs checking.

Online retail · measurement review

In an online retailer’s CRM export, some order value had no campaign tag. I separated that value from the tagged campaigns and excluded an identified test entry. The outcome was a clear limit on the campaign comparison and a plan to check reporting periods, payment definitions and how campaign details reach the CRM. The source of the untagged orders remained unresolved. This was a measurement finding, not a proven improvement in revenue.

Anonymous example. Client details and exact figures are withheld for confidentiality.

Discuss measurement

 The person behind Target Forge 

I’m Oleh. You work with me directly.

I help connect the decisions behind your advertising, creative, landing pages and measurement. You know who is doing the work, what is being changed and why.

Message on WhatsApp Message on Telegram
  1. Google Ads Creative CertificationValid until Verify
  2. Google Ads Measurement CertificationValid until Verify
  3. Google Ads Video CertificationValid until Verify
  4. AI-Powered Performance Ads CertificationValid until Verify
  5. AI-Powered Shopping Ads CertificationValid until Verify
  6. Google Analytics CertificationValid until Verify
  7. Google Ads Apps CertificationValid until Verify
  8. Grow Offline Sales CertificationValid until Verify

 8 current Google certifications 

Held by Oleh Kopach, valid until October 2027. Each can be verified on the issuer’s site.

All certifications

 How we move forward 

From an unclear result to a clear next step.

  1. Define the question.

    What are you seeing, and what decision do you need to make?

  2. Agree the work.

    Scope, access, deliverables, timeline and fee.

  3. Prepare the changes.

    The agreed campaigns, creative, page or measurement setup.

  4. Check before launch.

    Review settings, links, forms and events before releasing the agreed work.

  5. Decide what comes next.

    Separate findings from assumptions and set the next priority.

 What I do 

Find the gap between the ad and the customer.

  • [ Concept illustration ] Google Ads: review where demand meets your offer. Search terms, campaign structure, product feeds and conversion settings help explain where to focus next. For a new launch, we define the market, offer and measurable action first. Search · Shopping · Performance Max Google Ads
  • [ Concept illustration ] Meta Ads: give each message a clear job. Connect the audience, offer and creative to the response you need. Test distinct messages and review the results against agreed criteria. Facebook · Instagram · Remarketing Facebook & Instagram Ads
  • [ Concept illustration ] Measurement: understand what a conversion means. Check the path from the ad to the enquiry or order. Reconcile with business records where the available data allows it, and keep missing information visible. GA4 · GTM · Reporting Analytics & measurement
  • [ Concept illustration ] Creative and landing pages: carry the same promise through the journey. Explain why the offer matters, show the supporting evidence, and make the next step clear. Prepare different messages for a defined test, not variations without a question. Static · Carousels · Video Ad creative Website development

 Ways to work together 

Start with the next decision your business needs.

A focused project

For a defined issue: an advertising review, measurement setup, creative pack or landing page.

Agree the output, complete the work, review and hand it over.

Discuss a focused project

Preparation and launch

For a new offer or a relaunch.

Bring the agreed campaigns, creative, destination and measurement together, then check the setup and begin the planned tests.

Discuss my launch

Ongoing management

For campaigns that need regular decisions after launch.

Review spend and results, make agreed changes, and plan the next tests.

Discuss ongoing management

A written scope.

Can I start with one issue?

Yes. A focused project can cover a review, creative, a landing page or measurement. The deliverables and fee are agreed before work begins.

All services

What determines the quote?

Channels and markets; campaigns and assets; pages and integrations; available materials and access; the work required to answer your question.

Pricing

Each scope is quoted individually. My fee, advertising spend and third-party tools are separate.

 Articles 

Questions to answer before the next advertising decision.

Educational articles. Images are concept illustrations.

 Practical questions 

Before we get started.

Can I start with one issue?

Yes. A focused project can cover a review, creative, a landing page or measurement. The deliverables and fee are agreed before work begins.

Can you work with my existing campaigns?

Yes. I first review the current structure, available data and access. Then we agree what to keep, what to change and in what order.

How is the fee calculated?

It depends on the channels, campaigns, assets, pages and integrations involved. The proposal separates my fee, advertising spend and third-party costs.

What do you need from me?

Start with your website, offer and the question you want to answer. I will specify any additional information, materials and access needed for the agreed work.

When can the work be completed?

We agree a timeline after defining the scope, access, materials and approvals. Platform reviews and external integrations are considered separately where relevant.

How do we judge the result?

We agree the relevant action and data sources before starting. Platform conversions, created orders, received payments and profit are different measures. Reporting reflects the information actually available.

Which markets and languages can we discuss?

I consider online stores and service businesses across countries. Fit depends on the product and the work required. You can start in writing in Ukrainian or English.

 The next step 

What is your advertising not telling you?

Share your website, what you are seeing now and what you want to understand or change. I will clarify the task and propose a suitable scope.

Discuss your project
Services, if you already know (optional)

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