Work
- Concepts, headlines and copy
- Static ads, carousels and short videos
- Adaptations and checks for the agreed placements
Ad creative and testing
A new colour or format is not always a new idea. I turn a verified product benefit and a customer question into distinct messages and visuals for testing.
When this helps
Your offer is not clear in the ads, or the next creative batch needs a defined hypothesis rather than more variations of the same message.
[ Concept illustration ]
A placement-ready creative pack and a description of what each variation is intended to test. The number of concepts, formats and revision rounds is agreed first.
Concepts, adaptations and revision rounds are agreed before work begins. Live-action filming and organising a physical photoshoot are outside the standard pack.
After you send the email, I will clarify the task and propose a scope. Sending an enquiry does not approve paid work.