Work
- GA4/GTM and event definitions
- Conversion and data-transfer checks
- Reporting and CRM reconciliation where the necessary data exists
GA4, GTM and conversion tracking setup
Find out what your advertising conversions actually represent.
A click, submitted enquiry, created order and received payment answer different questions. I check the measurement setup and compare available records so your next decision rests on clearly defined data.
When this helps
You see conversions in an ad platform but cannot confidently connect them to business records.
[ Concept illustration ]
Output
Checked measurement, a report with defined metrics, and the gaps that limit the conclusions.
To get started
- Definitions of key actions and sales data sources
- Agreed access to the website, GA4 and GTM
- Available business data for reconciliation, if needed
Scope and boundaries
I check integrations and data availability before estimating the work. End-to-end attribution is scoped only where the necessary sources and technical capability exist.
What is your advertising not telling you?
After you send the email, I will clarify the task and propose a scope. Sending an enquiry does not approve paid work.